Digital Marketing
Services
Focused on marketing, so you don’t have to be.
Services
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Brand and Web Presence Management
Your online presence is often the first impression people have of your business or brand. I can help make sure this impression is a good one, managing your brand across platforms and making sure things look consistent everywhere. I can also help create a strong and memorable brand that will stand out from the crowd.
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Content Creation and Strategy
Whether you're a small business owner or someone looking to grow your personal brand, creating engaging content is key. I can help create blog posts and social media content that your audience will love, showing off what makes your brand special.
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Analytics and Data Analysis
I have a certificate in Data and Marketing Analytics from UBC Sauder Continuing Studies. This program gave me the skills to examine data and communicate results. I can use tools like Google Analytics to track your data and help you understand what's working and what isn’t. I can also help make your website more efficient at converting visitors into customers.
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Social Media Management
Social media can be incredibly time consuming, and results often take consistent effort. I can help set up and manage your social media accounts, creating a strategy that fits your brand and business goals. I can also run ad campaigns on places like Facebook and Instagram to reach more people.
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Search Engine Optimization (SEO)
I can help your business show up higher in the results when people search online. I'll manage your Google Business Profile, write website content that search engines like, and fix any issues that might be hiding your site from search results. If your business serves a specific geographic area (for example, if you operate a store-front), I can also help ensure that you're easily found by local customers.
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Website Design and Maintenance
A well-designed and maintained website is important for any business or personal brand. I can update your WordPress site or build a new site from scratch on Squarespace. I’m not a developer, but I do understand the fundamentals of coding, which lets me customize your site to make sure it looks good and works well. Whether you need a small change or a big one, I can make sure your website works for your business or brand.
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Paid Advertising
Online ads can help you reach new customers, but they can be tricky and take a lot of time. I can manage online ads for you on places like Google and Facebook. I'll create great ads, find the right audiences for them, and make sure your money is well spent.
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Lead Generation and Conversion
Attracting new people and engaging them is key to growing your business or personal brand. I can help create great email campaigns, find potential customers, and make your website and marketing better at turning visitors into customers.
About Matt
Before I worked in marketing, I worked in the hospitality and entertainment industries. That experience helps me understand how people see and interact with brands, online and in person. I have formal training in data and marketing analytics, which helps me find and share important information in a way that's easy to understand. I've also worked at a local visual communications agency, where I learned how to manage projects and deliver a range of digital marketing services.
I've worked with all kinds of clients, from entertainers and non-profits to community festivals and health businesses. This has taught me how to handle different needs and challenges. Living in Victoria, BC, I've seen how impactful local SEO and targeted ads can be for small businesses. Beyond Victoria, working with people across different time zones has made me a better communicator and team player. I'm excited to use all these skills and experiences to help businesses and brands make a big impact.
